My name is Matt Alina, and I am the Life Markets Manager here at URL Insurance Group. We have been serving independent insurance agents and brokers like you since 1986, and it gives me great pleasure to introduce our new and updated P&C Playbook. This is a proven, turnkey program designed to increase your sales revenue, referrals, residual income, and client retention.

We work with many P&C agents and agencies that have successfully used this playbook for years, and now it’s time to share it more broadly and help you take advantage of growth opportunities within the life insurance industry.

The P&C marketplace is highly competitive. Every day we see advertisements in the mail and on television from large insurance companies. Competition is fierce, and we know that the more lines of business you have with a client, the less likely they are to leave your agency. That is one of the primary reasons we developed the P&C Playbook.

To the average consumer, you sell insurance. It doesn’t matter whether it’s auto, home, motorcycle, or life insurance. In their eyes, insurance is insurance. While many large carriers may offer life insurance, it is rarely their core focus. It’s not their primary product or revenue driver. That’s why it’s important to work with companies that specialize in life insurance.

There is a $12 trillion life insurance gap in this country that is often overlooked, not only by consumers but by insurance professionals as well. Approximately 60 million households that own life insurance have an average policy of around $200,000. Many people rely on employer-provided coverage and believe it is sufficient, but in reality, $200,000 does not go very far. Together, we need to help consumers protect what matters most to them, including their families, homes, and income. Life insurance plays a critical role in protecting that income.

Market data shows that 42% of Americans plan on buying insurance within the next 12 months. Are you positioned to be the agent who helps them? Additionally, 22% of Americans say they need life insurance but do not have it. When you combine those numbers, 64% of the population needs assistance. The opportunity is significant.

I’ve worked with many P&C agents over the years, and when I ask if they sell life insurance, I often hear the same responses. They don’t have enough time, don’t know how to sell it, don’t have the license, don’t have the manpower, or they simply refer it out. When that happens, revenue is being given away.

What if I told you we could show you how to get clients approved for up to $2 million in term life coverage in about 10 minutes, from application to approval? What if we provided one-on-one training for you and your team, either in person or virtually, on how to use the P&C Playbook effectively? That’s exactly what we offer.

We also provide a client referral concierge program that helps your clients secure the coverage they need while you remain the agent of record and receive compensation. You retain the client relationship while increasing revenue, without adding staff or increasing payroll. That’s why we developed the P&C Playbook.

When you partner with URL Insurance Group, you gain access to numerous life insurance carriers. One example is Ameritas, which offers an instant decision term product with coverage up to $2 million. Ameritas is an A-rated company that specializes in life insurance, offers competitive rates, and provides strong compensation. The application process takes about 10 minutes from start to finish, with no medical exams or medical records required. Clients receive an underwriting decision immediately.

For clients seeking alternatives such as return-of-premium term, universal life, or whole life insurance, Cincinnati Life is another excellent option. They offer a simple two-page intake worksheet and a concierge service that works directly with your client on your behalf. They arrange paramedical exams if needed and handle the underwriting process entirely. They understand that time and resources are limited in the P&C world and provide support to help you serve your clients effectively.

You work hard for your clients every day, whether you’re insuring their vehicles, homes, jewelry, boats, RVs, motorcycles, or businesses. You help them manage risk and protect against financial loss from accidents or catastrophic events. Life insurance is simply another form of protection, and to the consumer, it’s just another insurance solution you can provide.

We encourage you to take advantage of the P&C Playbook, a free turnkey program that has been proven to increase revenue, retention, and residual income without requiring additional staff. Your customer service representatives can assist with applications, and our training ensures your team is fully supported throughout the process.

The next step is simple. Decide if you want to participate in this free program with no strings attached. If you act now, we’ll schedule onboarding and training for you and your team, get you contracted, and provide all training online. We will show you how to create interest, enroll clients, and grow your business efficiently.

My contact information is on your screen. You can reach me directly at 717-216-8041 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.. If you’re interested, call or email me and I’ll take care of the rest. Training will be scheduled, onboarding completed, and you’ll be ready to implement the P&C Playbook.

This program can be a game changer for you and your agency by increasing revenue without increasing staffing, shortening application times, offering competitive products, and improving client retention and residual income. I’ll leave my contact information on the screen for a moment. Please don’t hesitate to reach out, and I look forward to speaking with you soon.